imarket FAQs

Broker FAQs

General

You can reach the imarket helpdesk here.

Software Houses can act on behalf of brokers during the imarket setup process, this helps facilitate brokers using insurer imarket products via a Software House.

For more information, please click here.

Brokers may, through the result of mergers or acquisitions or restructuring, want to change their trading relationship with insurers via their SWH system and imarket. The following are examples of why this may occur:

  1. Amending broker branches on a SWH system.
  2. Moving a broker branch from one SWH to another.
  3. Aligning branches so that they operate on a single deal/commission arrangement with an insurer.
  4. Amending the insurer accounts that a broker branch uses.
  5. Amending a broker branch’s address details, so that documentation/reports correctly reflect details.

For more information on this process please click here.

imarket is funded by its insurer members and is available free to participating brokers and software houses.

If you have an enquiry about an imarket registration, please contact the imarket Helpdesk.

If your enquiry relates to your software application, please contact your software house directly.

If your enquiry relates to obtaining access to a particular insurer’s products/services, please contact your insurer directly.

A number of insurers support Electronic Cover Notes, accessed through imarket.co.uk.

Please check with your usual insurer contact if they support this and use your imarket credentials to access the service.

Access to imarket portal

Please contact your software house directly to discuss this with them.


imarket passwords are valid for 360 days. The user will receive a countdown reminder on the imarket browser that their password is due to expire. This reminder will give the user the option to update their password or wait.

imarket passwords must be between eight and thirty characters, include at least one number, contain an upper-case letter and a lower-case letter.

You may not repeat any of the last 13 passwords you have used. A special character is not required, but can be used if desired. The supported special characters are:
! # $ ( ) * + , – . / : ; = ? @ [ \ ] ^ _ ` { | } ~

When a new user is added to imarket or a password is reset the user will receive an authorisation code link to the email address assigned to their imarket user profile. The authorisation code link will expire after 24 hours.

Please contact the imarket Helpdesk if you are having issues with this.

During the registration process you would have requested access to your chosen insurers and provided them with your agency agreement number to help them identify your company on imarket.

You will only be able to access services once your insurers have activated your company on imarket, this could take up to 7 working days but is generally processed by the insurer before this.

If you have any additional questions about this process, please call the imarket Helpdesk.

Your organisation will have an administrator on imarket, your administrator will be able to set you up with access to the system.

If you are unsure who your administrator is, please contact the imarket Helpdesk.

Your password is case-sensitive – so check that caps lock isn’t on.

If you enter an incorrect password three times you will be locked out of imarket. You will simply need to reset your password to regain access to the system. You can reset your own password via the Reset option on the imarket Welcome page or Login page. Alternatively, your administrator will be able to reset your password for you.

If you are having difficulties resetting your password, or you are unsure who administrator is, please contact the imarket Helpdesk.

Insurer Services

The imarket products that are supported by each insurer on each platform can be seen by clicking the relevant link below:

If the insurer you are wanting to register with does not appear in the Selected box this means that you have already requested services from them. You will need to contact your insurer directly if you wish to discuss additional access to products/services.

If you have any questions about this process, please call the imarket Helpdesk

Your administrator will be able to submit requests to additional insurers on imarket. During this process your administrator will be prompted to provide your companies agency agreement number for the selected insurer. This information is provided to help the insurer identify your company and trading relationship.

Your administrator will need to go to imarket and login with their administrator ID, they will then need to:

  1. Select the Admin tab
  2. From the left-hand navigation menu select Register with new insurer
  3. Select the branch (if more than one is set-up) that you are wanting to submit the registration request against
  4. Select the insurers from the Insurers available box that you wish to register with and move (using the arrows) to the Selected box
  5. Click Continue
  6. Enter your agency agreement number for each of the selected insurers
  7. Click Submit

Once you have submitted your request the insurers will be notified. You will only be able to access services once your insurers have activated your company on imarket.

If you have any questions about this process, please contact the imarket Helpdesk.

Insurer & Broker Systems FAQs

General

You will get monthly MI that outlines your performance against the overall imarket panel, subject to aggregation and anonymisation to ensure any MI does not allow you to work out any other insurers market share.

Polaris support the insurer market through a supplementary Live-chat service that is already integrated into four broker systems and can be used in other insurer platforms, such as extranets. We will be happy to discuss how this could help your business.

imarket connects broker systems to insurer systems, enabling insurers and broker systems to connect once and access multiple broker systems or insurers. Each broker system or insurer will still need to activate and test their services, but as the connections already exist, this is a simpler way of accessing a wider market.

As a Broker System there are no costs for imarket, but you will likely need a Commercial Lines Standards license.

As an insurer we will cover costs when we discuss whether imarket can help your business

In the first instance please drop an email to [email protected] giving a very brief description of what you are looking to do.

One of the team will then get in touch to arrange a discussion to see whether we can help.

Integrating into imarket

An insurer is expected to test their own integrations fully.

A new broker system integrated into imarket will be community tested by Polaris for each product that they are looking to activate. This provides a level of reassurance to the insurers that the system meets imarket security requirements and is built in line with Polaris Standards (where relevant). We can discuss this in more detail with any potential broker system integrator.

Once you agree to proceed with an integration, we will create a project team to support you through the integration, providing a bespoke integration document for your business detailing the development actions required to proceed

Access to imarket portal

imarket passwords are valid for 360 days. The user will receive a countdown reminder on the imarket browser that their password is due to expire. This reminder will give the user the option to update their password or wait.

imarket passwords must be between eight and thirty characters, include at least one number, contain an upper-case letter and a lower-case letter.

You may not repeat any of the last 13 passwords you have used. A special character is not required, but can be used if desired. The supported special characters are:
! # $ ( ) * + , – . / : ; = ? @ [ \ ] ^ _ ` { | } ~

When a new user is added to imarket or a password is reset the user will receive an authorisation code link to the email address assigned to their imarket user profile. The authorisation code link will expire after 24 hours.

Please contact the imarket Helpdesk if you are having issues with this.

During the registration process you would have requested access to your chosen insurers and provided them with your agency agreement number to help them identify your company on imarket.

You will only be able to access services once your insurers have activated your company on imarket, this could take up to 7 working days but is generally processed by the insurer before this.

If you have any additional questions about this process, please call the imarket Helpdesk.

Your organisation will have an administrator on imarket, your administrator will be able to set you up with access to the system.

If you are unsure who your administrator is, please contact the imarket Helpdesk.

Your password is case-sensitive – so check that caps lock isn’t on.

If you enter an incorrect password three times you will be locked out of imarket. You will simply need to reset your password to regain access to the system. You can reset your own password via the Reset option on the imarket Welcome page or Login page. Alternatively, your administrator will be able to reset your password for you.

If you are having difficulties resetting your password, or you are unsure who administrator is, please contact the imarket Helpdesk.

Electronic Cover Notes

Polaris have developed separate data standards for Electronic Cover Notes for the following classes of motor insurance, which also support the information that’s provided to insurers – e.g. for audit trails.

  • ECN agriculture
  • ECN Commercial Vehicle
  • ECN motorcycle
  • ECN motor fleet
  • ECN motor trade
  • ECN private car
  • ECN special type
  • ECN taxi

In the first instance please contact Polaris to discuss. We have worked with CGI who have developed an application to support electronic cover notes via imarket.