Polaris.co.uk puts small files (known as ‘cookies’) onto your computer to collect information about how you browse the site.
Cookies are used to:
Polaris cookies are not used to identify you personally.
Necessary Cookies
Cookie | Source | Purpose | Duration | Party |
polaris_session | Polaris.co.uk | Cookie set upon initiation of the user’s current session on the Polaris site. | Session | First |
podaccesstoken | Polaris.co.uk | Records a logged in user’s access status to the POD system. | Session | First |
hubaccesstoken | Polaris.co.uk | Records a logged in user’s access token via the Hub system. | Session | First |
viewed_cookie_policy | Polaris.co.uk | Records that the user has viewed the site cookie banner | 1 year | First |
cookielawinfo-checkbox-necessary | Polaris.co.uk | Records user response to the ‘necessary’ cookie category option presented in the site cookie banner. | 1 year | First |
cookielawinfo-checkbox-analytics | Polaris.co.uk | Records user response to the ‘analytics’ cookie category option presented in the site cookie banner. | 1 year | First |
cookielawinfo-checkbox-functional | Polaris.co.uk | Records user response to the ‘functional’ cookie category option presented in the site cookie banner | 1 year | First |
cookielawinfo-checkbox-performance | Polaris.co.uk | Records user response to the ‘performance’ cookie category option presented in the site cookie banner | 1 year | First |
cookielawinfo-checkbox-others | Polaris.co.uk | Records user response to the ‘others’ cookie category option presented in the site cookie banner. | 1 year | First |
CookieLawInfoConsent | Polaris.co.uk | Records user response to the cookie banner. | 1 year | First |
XSRF-TOKEN | Polaris.co.uk | Security cookie used for cross site request forgery protection. | 1 year | First |
__cf_bm | Polaris.co.uk (Cloudflare) | Cloudflare set the cookie to support Cloudflare Bot Management. | 30 minutes | First |
rc::a | Google(Recaptcha) | This cookie is used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on its use. | Persistent | Third |
rc::c | Google(Recaptcha) | This cookie is used to distinguish between humans and bots. | Session | Third |
wp-settings-time | Polaris.co.uk | Cookie set by the WordPress CMS. Used to customize user’s view of site interface. | 363 days | First |
Cli_user_preference | Polaris.co.uk | Used to store a user’s consent to use cookies on a website. | 363 days | First |
Test_cookie | .doubleclick.net | A cookie that determines if a user’s browser supports cookies. Set by doubleclick.net. | Session/td> | Third-Party |
wpEmojiSettingsSupports | polaris.co.uk | WordPress sets this cookie when a user interacts with emojis on a WordPress site. It helps determine if the user’s browser can display emojis properly. | Session/td> | First-Party |
Measuring website usage (Google Analytics)
We use Google Analytics software to collect information about how you use Polaris.co.uk. We do this to help make sure the site is meeting the needs of its users and to help us make improvements.
Google Analytics stores information about:
We don’t collect or store your personal information (e.g. your name or address) so this information can’t be used to identify who you are. We don’t allow Google to use or share our analytics data.
Google Analytics (Site Statistics) sets the following cookies:
Cookie | Source | Purpose | Duration |
_ga | Google Analytics | Registers a unique ID that is used to generate statistical data on how the visitor uses the website | 2 years |
_ga_* | Google Analytics | Google Analytics sets this cookie to store and count page views. | 1 year 1 month 4 days |
_ga_8EF0NVDGJH |
Google Analytics | Used by Google Analytics to track website visits. | 2 years |
To opt out of being tracked by Google Analytics across all websites visit http://tools.google.com/dlpage/gaoptout.
Measuring website usage (Google Ads)
We use Google Ad tracking software to collect information about how visitors contact us after entering our site via a Google Ad. We do this to help us make sure our ads are effective in reaching the right people.
We don’t collect or store your personal information (e.g. your name or address) so this information can’t be used to identify who you are. We don’t allow Google to use or share our analytics data.
Google Ads sets the following cookies:
Cookie | Source | Purpose | Duration | Party |
_gcl_au | polaris.co.uk | Set by Google Ads to track and measure the performance of advertising campaigns. | 3 Months | Third-Party |
Ar_debug | polaris.co.uk | Used by Google Ad Services to debug ads and generate transitional debugging reports. | Session | Third-Party |
IDE | polaris.co.uk | Used by Google DoubleClick to personalize ads and retarget users across the web. | 1 Year 1 Month | Third-Party |
AEC | polaris.co.uk | Cookie used by Google to ensure that requests within a browsing session are made by the user, and not by other sites. | 180 days | Third-Party |
NID | polaris.co.uk | Cookie set by Google to provide ad delivery or retargeting, store user preferences. | 183 days | Third-Party |
SOCS | polaris.co.uk | Cookie used by Google to store a user’s state regarding their cookies choices. | 395 days | Third-Party |
__Secure-BUCKET | polaris.co.uk | The __Secure-BUCKET cookie is an HTTP cookie used by Google Translate. | 6 Months | Third-Party |
Measuring website usage (LinkedIn)
We use LinkedIn Ad tracking software to collect information about how visitors use our site after interacting with one of our ads on LinkedIn.
We don’t collect or store your personal information (e.g. your name or address) so this information can’t be used to identify who you are. We don’t allow LinkedIn to use or share our analytics data.
LinkedIn sets the following cookies:
Cookie | Source | Purpose | Duration | Party |
Bcookie | linkedin.com | Used by the social networking service, LinkedIn, for tracking the use of embedded services. | 1 Year | Third-Party |
Li_gc | linkedin.com | Used by LinkedIn to store a user’s cookie consent preferences. | 6 Months | Third-Party |
Lidc | linkedin.com | A cookie used by LinkedIn to help select the right data center for a user’s activity. | 1 Day | Third-Party |
Some of our emails may include tracking technologies (tiny graphic files) that contain unique identifiers allowing us to recognize if or when recipients have opened an email, how often this has happened (and for how long) and if any links have been clicked. These files will record the email address, IP address, and which email software and web browser were used.
Cookie | Source | Purpose | Duration |
visitor_id<accountid> | pardot.com | The visitor cookie includes a unique visitor ID and the unique identifier for your account. For example, the cookie name visitor_id12345 stores the visitor ID 1010101010. The account identifier, 12345, makes sure that the visitor is tracked on the correct Pardot account. The visitor value is the visitor_id in your Pardot account. This cookie is set for visitors by the Pardot tracking code |
10 years |
visitor_id<accountid>-hash | pardot.com | The visitor hash cookie contains the account ID and stores a unique hash. For example, the cookie name visitor_id12345-hash stores the hash “855c3697d9979e78ac404c4ba2c66533”, and the account ID is 12345. This cookie is a security measure to make sure that a malicious user can’t fake a visitor from Pardot and access corresponding prospect information. | 10 years |
lpv <accountid> | pardot.com | This LPV cookie is set to keep Pardot from tracking multiple page views on a single asset over a 30-minute session. For example, if a visitor reloads a landing page several times over a 30-minute period, this cookie keeps each reload from being tracked as a page view | 30 minutes |
pardot | pardot.com | A session cookie named pardot is set in your browser while you’re logged in to Pardot as a user or when a visitor accesses a form, landing page, or page with Pardot tracking code. The cookie denotes an active session and isn’t used for tracking. | Session |
Heat Mapping
We use Hotjar Heatmaps to collect anonymized user behavior on our webpages to help us to get an overview of our visitor behavior while protecting end-user privacy.
Hotjar sets the following cookies:
Name | Description | Duration | Data Type |
_hjSessionUser{site_id} | Hotjar cookie that is set when a user first lands on a page with the Hotjar script. It is used to persist the Hotjar User ID, unique to that site on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID. | 365 days | JSON |
_hjSession{site_id} | A cookie that holds the current session data. This ensues that subsequent requests within the session window will be attributed to the same Hotjar session. | 30 minutes | JSON |
_hjClosedSurveyInvites | Hotjar cookie that is set once a user interacts with an External Link Survey invitation modal. It is used to ensure that the same invite does not reappear if it has already been shown. | 365 days | Boolean true/false |
_hjDonePolls | Hotjar cookie that is set once a user completes a survey using the On-site Survey widget. It is used to ensure that the same survey does not reappear if it has already been filled in. | 365 days | Boolean true/false |
_hjMinimizedPolls | Hotjar cookie that is set once a user minimizes an On-site Survey widget. It is used to ensure that the widget stays minimized when the user navigates through your site. | 365 days | Boolean true/false |
_hjKB | Hotjar cookie that records the status of the survey pop-up. | 365 days | JSON |
hjShownFeedbackMessage | Hotjar cookie that is set when a user minimizes or completes Incoming Feedback. This is done so that the Incoming Feedback will load as minimized immediately if the user navigates to another page where it is set to show. | 365 days | Boolean true/false |
_hjSessionTooLarge | Causes Hotjar to stop collecting data if a session becomes too large. This is determined automatically by a signal from the WebSocket server if the session size exceeds the limit. | Session | Boolean true/false |
_hjSessionRejected | If present, this cookie will be set to ‘1’ for the duration of a user’s session, if Hotjar rejected the session from connecting to our WebSocket due to server overload. This cookie is only applied in extremely rare situations to prevent severe performance issues. | Session | Boolean true/false |
_hjSessionResumed | A cookie that is set when a session/recording is reconnected to Hotjar servers after a break in connection. | Session | Boolean true/false |
_hjid | Hotjar cookie that is set when the customer first lands on a page with the Hotjar script. It is used to persist the Hotjar User ID, unique to that site on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID. | 365 days | UUID |
_hjRecordingLastActivity | This should be found in Session storage (as opposed to cookies). This gets updated when a user recording starts and when data is sent through the WebSocket (the user performs an action that Hotjar records). | Session | Numerical Value (Timestamp) |
_hjTLDTest | When the Hotjar script executes we try to determine the most generic cookie path we should use, instead of the page hostname. This is done so that cookies can be shared across subdomains (where applicable). To determine this, we try to store the _hjTLDTest cookie for different URL substring alternatives until it fails. After this check, the cookie is removed. | Session | Boolean true/false |
_hjUserAttributesHash | User Attributes sent through the Hotjar Identify API are cached for the duration of the session in order to know when an attribute has changed and needs to be updated. | Session | Hash |
_hjCachedUserAttributes | This cookie stores User Attributes which are sent through the Hotjar Identify API, whenever the user is not in the sample. Collected attributes will only be saved to Hotjar servers if the user interacts with a Hotjar Feedback tool, but the cookie will be used regardless of whether a Feedback tool is present. | Session | JSON |
_hjLocalStorageTest | This cookie is used to check if the Hotjar Tracking Script can use local storage. If it can, a value of 1 is set in this cookie. The data stored in_hjLocalStorageTest has no expiration time, but it is deleted almost immediately after it is created. | Under 100ms | Boolean true/false |
_hjIncludedInPageviewSample | This cookie is set to let Hotjar know whether that user is included in the data sampling defined by your site’s pageview limit. | 30 minutes | Boolean true/false |
_hjIncludedInSessionSample | This cookie is set to let Hotjar know whether that user is included in the data sampling defined by your site’s daily session limit. | 30 minutes | Boolean true/false |
_hjAbsoluteSessionInProgress | This cookie is used to detect the first pageview session of a user. This is a True/False flag set by the cookie. | 30 minutes | Boolean true/false |
_hjFirstSeen | This is set to identify a new user’s first session. It stores a true/false value, indicating whether this was the first time Hotjar saw this user. It is used by Recording filters to identify new user sessions. | Session | Boolean true/false |
_hjViewportId | This stores information about the user viewport such as size and dimensions. | Session | UUID |
_hjRecordingEnabled | This is added when a Recording starts and is read when the recording module is initialized to see if the user is already in a recording in a particular session. | Session | Boolean true/false |
Vimeo sets the following cookie:
Name | Purpose | Expires |
vuid | Vimeo installs this cookie to collect tracking information by setting a unique ID to embed videos on the website. | 2 years |
Web browser cookies
If you don’t want to receive cookies, you can modify your browser so that it notifies you when cookies are sent to it or you can refuse cookies altogether. You can also delete cookies that have already been set. If you wish to restrict or block web browser cookies which are set on your device then you can do this through your browser settings; the Help function within your browser should tell you how. Alternatively, you may wish to visit www.aboutcookies.org, which contains information on how to do this on a wide variety of desktop browsers.